Stories that connect. Results that matter.
A closer look at the destination campaigns, creator collaborations and travel storytelling we have delivered for tourism partners and brands.
Beautiful storytelling. Measurable impact.
Alchemy Souls Travel creates destination content shaped by real experience, sensory awareness and the details that make audiences care about a place.
Our case studies look beyond a finished Reel or a beautiful photograph. They show the thinking behind a campaign, the content created, how audiences responded and what the partnership delivered.
Because good travel content should do more than look beautiful. It should create curiosity, connection and a reason to act.
Campaigns with something to say.
Select a collaboration to explore the brief, creative approach, content, performance and partner feedback in full.
01
Visit West × Alchemy Souls Travel
Bath
Destination content campaign
129K+
Campaign views
3.6K
Interactions
199
Follows
+
Bath
Destination content campaign
Bath Destination content campaign
A 72 hour city story shaped through history, wellbeing, food, atmosphere and a sensory aware travel lens.
Bath, told through the moments that make a city feel different.
For Visit West, Alchemy Souls created a destination campaign that combined Bath’s most recognisable experiences with the details that shape how a short break actually feels.
Pace, atmosphere, culture, food, sensory comfort and the moments that make people want to stay a little longer all became part of the story.
The strongest destination stories are not only about where you go, but how it feels when you get there.
Alchemy Souls Travel
One destination. Multiple reasons to care.
Unexpected Bath
Hooks built around surprise rather than a predictable list of attractions.
How the city feels
Peace, energy, crowds and pace became part of the destination story.
Heritage with relevance
Regency Bath, Bridgerton recognition and historic icons broadened the appeal.
History
Roman Baths, Bath Abbey and Georgian Bath.
Wellbeing
Space to pause, reset and experience slowly.
Food
Dining captured as part of the memory of place.
The Roman Baths became our strongest Bath Reel.
The Roman Baths became the highest viewed piece of content in the Visit Bath campaign, generating more than 36,000 views and reaching almost 20,000 accounts.
Combining one of Bath’s most recognisable experiences with simple, visually led storytelling gave the campaign its strongest moment for overall visibility.
Numbers that make the creative work commercially useful.
Combined Bath Reels and video content.
New follows directly attributed to the Bath campaign.
Likes, comments, shares and saves.
High intent actions showing content worth keeping or passing on.
More than 129,000 views across 10 Bath posts, with almost 4,000 interactions and 199 attributed follows. The strongest content combined destination inspiration with useful, sensory aware travel storytelling.
Beautiful places, experienced honestly.
We do not only ask whether somewhere is worth visiting.
We ask what it feels like when you are actually there.
Sensory comfort
Noise, crowds, movement, atmosphere and space to step away.
Energy + rest
Recognising that rest is part of the experience, not time lost from it.
Choice + flexibility
Space to pause, change pace, opt out and experience differently.
Meaningful moments
Connection and memory over completing somebody else’s perfect itinerary.
A destination story built to live across the feed.
Across 10 pieces of Bath content, Alchemy Souls moved beyond a traditional destination showcase. Recognisable landmarks, cultural moments, food, atmosphere and sensory aware storytelling created multiple ways for audiences to discover and connect with the city.
Visit West supported a press trip for Alchemy Souls Travel to explore Bath and visit the many attractions and museums in the city.
The content published from the trip achieved great results with very high engagement. Alchemy Souls Travel demonstrated an extremely professional approach to working with us and we look forward to welcoming them back to the Visit West region in the future.
Beautiful storytelling. Real travel. Useful insight.
Alchemy Souls Travel creates experience led destination storytelling shaped by real travel, sensory awareness and content designed to connect with audiences.
Alderford Lakes
Full collaboration case study coming soon
For destinations that want more than a postcard.
Beautiful storytelling, lived experience and practical insight into how a destination actually feels for different travellers.